In a culture that worships youth and beauty, women are groomed since childhood with skincare knowhow and beauty hacks to keep their porcelain skin glowing. They’re taught that if the skin is healthy, color makeup will go on beautifully.
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What is K-Beauty?
If you’re a beauty lover, chances are that at some point in your life you’ve heard of K-Beauty. But what exactly is it? And does the “K” stand for Kardashian? K-Beauty is the term that refers to the Korean beauty and skin-care routine. It is a holistic, multistep regimen that involves cleansing, exfoliating, toning, serums, masks, and moisturizers. It is based on the belief that your face is an organ that should be treated with care.
While there are many reasons why K-Beauty has become so popular, including the quality of ingredients and products, the main reason is that it focuses on achieving healthy skin in the long run rather than just achieving quick results. This is why many of the products you’ll see on a K-Beauty routine are gentle and natural, like healing snail mucin or moisturizing ginseng. In addition, there is a focus on using targeted treatments and tools that treat specific concerns, such as spot treating acne or hydrating lips with a rubber mask.
K-Beauty also emphasizes the importance of makeup as an accessory that should be used to highlight features, not cover them up. This is why you’ll often see K-Beauty girls wearing minimal makeup — they want their natural beauty to shine through. Instead of covering up blemishes with foundation or concealer, they use it to highlight their cheekbones and the cupid’s bow of their lips.
K-Beauty has expanded beyond skincare to include other aesthetic treatments, such as the popular Uplift threading procedure. This minimally invasive procedure uses dissolvable medical-grade sutures to lift the skin and combat aging. It is a great alternative to surgery and is perfect for anyone who wants to get a subtle, natural-looking lift without the downtime.
How do K-Beauty girls look so flawless?
In a country where you’re encouraged to attach a headshot to your resume and passport photos come Photoshopped by default, beauty standards are strict. Korean men and women are expected to have double eyelids, v-shaped jawlines, slim faces, flawless white skin, and narrow shoulders—all the features that push in an innocent look. These strict cultural beauty standards have made the country a global hub for makeup and skincare brands. You’ll often see Korean people performing extensive skincare regimens in K-dramas and vlogs. They use a series of serums to hydrate and prep the skin before applying foundation or color products. In Western culture, many people have an obsession with covering up flaws and scars with concealers, but in Korea, the focus is on keeping skin healthy so that makeup can be used as a complement instead of an attempt to hide any imperfections.
In addition to skincare, Korean women are also heavily influenced by Confucian philosophy. The belief is that a beautiful body signifies a good personality. That’s why they’re willing to go to extreme lengths to achieve that perfect face and body. This includes liposuction, fat burning injections, and diet pills.
This pressure to be thin and beautiful has serious consequences. In a society that remains deeply patriarchal, women can be subject to social ostracism or even lose their jobs if they don’t adhere to societal beauty standards. For example, one woman was fired from her job in a coffee shop after she refused to wear a high-priced makeup brand for work. This is why some women are fighting back against the tyranny of the beauty industry with a movement called “Escape the Corset.” They’re ditching their makeup, long hair, and expensive skincare products to fight back against the impossible societal expectations of beauty in Korea.
What is the secret to K-Beauty girls’ skin?
Koreans are obsessed with skincare and there’s no shortage of products that boast miracle properties. But besides layering on serums, creams and masks, there’s one other secret that’s equally as important. Patting their skin is key, as it’s believed that it helps with absorption. Plus, it helps to stimulate blood circulation which is a sure-fire way to plump the lips and brighten skin.
Another beauty trick that’s commonly used is massaging the neck and decolletage for a more toned jawline. This is also done to release tension in the muscles which can lead to sagging. The best part is that you can do this at home! All you need is some body lotion and a good massager.
Aside from their skincare routine, K-Beauty girls also take extra care of their hair. Many of them use leave-in conditioners or hair essences to keep their strands healthy and strong. Others opt for a light blowout, which will help to add volume and shine. Finally, K-Beauty girls often use tinted lip balms to achieve their signature rosy pink pout.
There’s no doubt that the Korean beauty regime has taken over the world, but what you may not know is that there’s a whole other side to this culture that is rooted in the real struggles of its people. A movement known as ‘escape the corset’ has recently gained momentum, with women protesting the exacting beauty norms that dictate what women should look like.
The movements name echoes the 1968 Miss America pageant, when feminists protested by throwing away bras, makeup, hairspray, girdles, and corsets as a symbolic gesture of feminism. Similarly, young Korean women are now embracing their natural features and seeking freedom from the strict societal specifications.
What is the secret to K-Beauty girls’ hair?
If there’s one thing that K-Beauty girls are known for, it’s their lustrous hair. It’s not uncommon for a drama to feature a heroine with gorgeous, flowing locks that are voluminous and glossy. K-Beauty’s obsession with hair also extends to a wide range of hair treatments and products, from shampoos to masks.
To keep their strands looking shiny and healthy, many Korean women will use a weekly hair mask that is rich in vitamins and minerals. This helps to nourish the hair and prevent it from becoming dry and brittle. A popular choice for hair masks is honey, which has been shown to help strengthen and thicken the hair.
Another secret to the silky-soft hair of K-Beauty is a regular scalp treatment. Often, this will include the use of carbonated water, which is used to unclog pores and balance pH levels on the scalp. In addition, many K-Beauty girls use a hair oil to moisturize their locks.
For some, the strict beauty standards of K-Beauty can be overwhelming. For example, Lina Bae (also known as “Lina B”), a former YouTube star who was famous for her K-drama makeup tutorials, once said that she spent two hours getting ready every morning before work just to get her beauty look right. She would even skip breakfast and lunch to make sure she had enough time for her full beauty routine.
As more and more people become interested in K-Beauty, it’s important to remember that these standards are not universally desirable. They are largely based on Confucian philosophy, which promotes purity and beauty as a way to honor ancestors. In a society that remains deeply patriarchal, it is possible for women who do not conform to these standards to face discrimination and even lose their jobs.
What is the secret to K-Beauty girls’ makeup?
The key to flawless makeup is to build it gradually, rather than slapping on everything at once. Start with a light layer of foundation, then apply more as needed. Make 야동 to blend your foundation with a powder puff, and don’t forget to apply a finishing powder to set the look. You can also use a setting spray to help keep your face from getting oily throughout the day.
Many K-Beauty girls use a cushion foundation because it offers full coverage and is lightweight, but you can try a liquid formula as well. Make sure to choose a color that matches your skin tone and add a bit of powder to avoid looking cakey.
Another key to a flawless complexion is to moisturize, and don’t forget to use an eye cream as well. This will keep your eyes from getting puffy and dark. You can also use a serum around your lips to make them look fuller.
Eyeshadow is a must-have for any beauty routine, and the best way to achieve a natural look is by using a shimmery shade all over the lid and then adding a darker color in the crease and on the outer corner of your eye. Don’t forget to highlight your inner corners and aegyo sal (the little pocket of fat that crinkles under the eyes when you smile).
K-pop idols have perfect eyebrows, so you can try applying a clear brow gel to give yourself that clean line. You can also use a brow wax to give your brows definition and structure.
Finally, don’t forget to finish off your look with a lip gloss or lipstick. You can even try a gradient lip, which is a popular style among Korean women. To create this look, apply a pink lipstick to the center of your lips and then dab on a darker color on the outer edge of your lips.