Explainer video production is a multi-step course of action that entails far more professionals than 1.
Generally, an explainer video production team comprises of a Scriptwriter, Storyboard Artist, Illustrator, Animator, Voiceover Artist and Sound-Effects Artist. Every single of these six function players uniquely contributes to video production.
Here’s a step-by-step description of the Video Production Process.
Step I: Understanding Client Short
The initially step of the explainer video production course of action requires going through client’s brief (a questionnaire filled by client), for understanding his/her business enterprise entity and video requirement. Generally, it is the scriptwriter who goes via this method. In case of doubts or queries, an interaction among the scriptwriter and the client is arranged.
Step II: Investigation and Brainstorming
Immediately after all the relevant info has been gathered from the client, a secondary analysis (if necessary) is carried out, for greater understanding the enterprise. The brief is explained to the storyboard artist and to the animator. Immediately after video agency of them have understood the brief, they sit with the scriptwriter to visualize the video storyline, determine on characterizations & other visual elements, and finalize on how those components would be animated. As soon as everything is decided, the video script is crafted.
Step III: Scripting & Voiceover
Primarily based upon discussion, the explainer video script is crafted and sent to the client for approval. Typically, a 60-seconds explainer video script includes 150-160 words. This script acts as the ‘armature’ about which the video is sculpted. On approval, the script is recorded as a voiceover, which at a later stage, is placed as a background narration in the explainer video.
Step IV: Storyboarding & Illustration
”A storyboard is a graphic organizer in the form of illustrations or pictures displayed in sequence for the purpose of pre-visualizing a motion image, animation, motion graphic or interactive media sequence.”- Wikipedia
Fundamentally, storyboarding includes sketching the scenes of the video, frame-by-frame. Storyboarding is performed on the basis of the final script. When storyboarding is completed, it is sent for client’s approval. On approval, the storyboard goes by way of illustration (colorization), and as soon as again, it is sent to the client for approval.
Step V: Animation and Sound Effects
Once the totally-illustrated storyboard is approved from the client, the animation course of action gets began. This procedure of course, consumes a lot of time as it is not a straightforward job to bring static storyboard characters/elements to life. The animation is performed primarily based on the final voiceover, hence ensuring correct synchronization amongst the audio and the visual.
Ultimately, the animation and voiceover are integrated with each other to kind the video. To this video, sounds effects are added. The sound effects enhance the general video excellent and contribute in creating subtle humor.
The final video is sent for approval.
Step VI: Delivery
On approval, the final video along with its source files is delivered to the client. As per the client’s requirement, the video is delivered in ‘mov’, ‘avi’ and/or ‘mp4’ format(s). This is how the explainer video production approach ends.
To Conclude
If you are organizing to get an animated video produced, then you ought to preserve in mind that no matter what explainer video style you choose to have for your video, the production is time-consuming. Thus, in order to have a higher-excellent video, the production group need to be provided adequate time to conceptualize and produce it. Pull off an incredible video and expertise its positive aspects!